Emmanuelle Deecker, 29, Label Manager, Blue Frog Records sharing her thoughts on the business and thought behind the label.
Artist Selection:
Job Satisfaction:
I am happiest in my job when the artist and the public are happy. The public needs someone who is going to show them something new. Obviously, more people will listen to Hotel California than a new band. Or if there was a Bollywood star, crowds would line up instantly. They need someone to tell them to experiment.
Risky Business:
Blue Frog Records is definitely a big risk. There is a lot of money spent in promotion – websites, music videos, photo shoots. But setting up the venue was risky as well and four months down the line, the nightspot it popular across the country.
The label - and the space - will work because the young generation of
Good Rep:
Blue Frog has built a reputation in four months because it is unique. I’m French and I know for a fact that the Indian scene is known only for Bollywood and Indian Classical music.
Blind Chance: